Aguascalientes has reinforced its international standing as the Taurine Capital of the Americas during the 2026 edition of the International Tourism Fair (FITUR) in Madrid. The authorities are presenting a cultural, historical, and touristic narrative deeply rooted in bullfighting traditions that unite Mexico and Spain.
The recognition highlights a legacy that has shaped the identity of the Mexican state and positioned it as a benchmark for tauromachy across the continent.
FITUR 2026. Why is Aguascalientes the Taurine Capital of America?
The official presentation took place this Friday at Las Ventas Bullring in Madrid, one of the most emblematic venues in global bullfighting history. The ceremony was led by Aguascalientes Secretary of Tourism Mauricio González. He emphasized the historical ties between the state and Spain through tauromachy, a tradition that has transcended generations and borders for more than a century.
Announcement of the National San Marcos Fair 2026
During the event, authorities announced that the National San Marcos Fair 2026—Mexico’s most important cultural and festive celebration—will take place from April 18 to May 10. The fair is internationally recognized for its bullfighting program, hosted at the Monumental Bullring of Aguascalientes, one of the most prestigious arenas in the Americas and a launching ground for legendary matadors.
In the context of FITUR 2026, the recognition of Aguascalientes as the Taurine Capital of the Americas served as a platform to explain why the state has become a cultural reference point. Its strong bullfighting tradition, supported by historic ranches, renowned toreros, and a deeply rooted fan base, has elevated the fair to global relevance. State tourism officials described the San Marcos Fair as “an experience that invites the world to live the excitement, celebration, and pride of one of Mexico’s most important festivals.”
Bullfighting remains a central pillar of the San Marcos Fair program, representing not only a cultural expression but also a symbol of identity for Aguascalientes. With more than a century of tradition, the corridas are considered part of the state’s intangible heritage, attracting national and international audiences who recognize its artistic, historical, and ceremonial value.
Aguascalientes, a jewel for the tourism
Beyond culture, tauromachy plays a significant economic role during the fair. The bullfighting season activates a wide economic ecosystem that includes livestock ranches, tourism services, hotels, restaurants, artisans, and specialized commerce. This economic impact reinforces the relevance of bullfighting as a sustainable cultural industry that generates employment and strengthens the state’s international tourism projection.
Through its presence at FITUR 2026, Aguascalientes has not only promoted its attractions but also reaffirmed its place as a living bridge between Mexican and Spanish traditions, consolidating its status as the undisputed Taurine Capital of the Americas.
