Old Navy has selected Cardi B as the face of its new fall campaign, through which the brand aims to highlight a denim collection inspired by classic American style references while adapting to current trends. The campaign also features content creators and models Brooks Nader, Haley Kalil, Wisdom Kaye, Paloma Elsesser, and Quen Blackwell, all of whom appear in a photo and video shoot with a Wild West-inspired aesthetic.
This initiative is part of the “It’s Old Navy” advertising series; the summer edition featured Paris Hilton. For this launch, the brand is focusing on a collection that combines various silhouettes designed for everyday wear while still embracing the season’s trends.
Old Navy unveils new denim designs for fall
A key new addition is the Arc Jean—a mid-rise, curved-leg style making its debut in the brand’s lineup. The collection also includes models such as the High-Rise Wide Leg, Baggy Barrel, and Low-Rise Baggy, offering options to suit diverse styles and preferences.
Old Navy announced that prices for the garments will start at $22, aiming to provide affordable options for those looking to refresh their fall wardrobes without a major investment.
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The campaign coincides with a busy period for Cardi B. Following the 2025 release of Am I the Drama?—her first studio album since 2018’s Invasion of Privacy—the rapper has expressed her delight at the audience’s response during the “Little Miss Drama Tour.” She has noted that the experience sparked her interest in returning to the stage for future projects.
